Contact
PRODUCER / DIRECTOR / CINEMATOGRAPHER
JAYR@GR8REELS.COM
JOAQUÍN M. ROSA
In all Content Creation, there’s structure, story, and design. Drawn first to design and structure, I gravitated toward architecture, earning a degree in architectural design with a math and science emphasis—but it was the story, the human experience, that kept pulling me in. The love of story eventually took me behind the camera, first working with companies like Oracle, Hewlett-Packard, and Cisco Systems to bring ideas to life through video. From there, the path led to documentary film—where I found my creative home.
Over the years, I’ve worked on projects for networks like HBO, VH1, TLC, and PBS, including serving as Associate Producer on the PBS series LIVELIHOOD, the documentary TEST OF COURAGE, and HERE I STAND from the Emmy Award-winning AMERICAN MASTER Series.
I specialize in branding campaigns, social media content, music videos, and documentary film—all different formats, but all driven by the same core belief: that Story has the power to move us, shift perspectives, and spark change. Whether it’s a 60-second spot or a full-length doc, I’m always chasing the same thing—something real, something human, something that sticks.
I’m currently Producing and Directing two feature-length documentaries: one on Grandmaster Caz—Hip-Hop trailblazer and legendary lyrical architect—titled SCENE OF THE RHYME; and the other on Billboard Top 10 Artist CORINA, titled CORINA: Beyond The Billboard—following the iconic Latin Hip-Hop pioneer as she lays down her new album, SPANGLISH, while offering inspiring and transformative reflections on her journey through music, stage, and film.
Story, for me, isn’t just what I do—it’s how I see the world. And I believe, when done right, it has the power to awaken, to transform and to create reality itself.